Mistakes That I Believe Volvo Is Making



Drive Away Core Customers

There is no reason for Volvo to suddenly pull the rug out from long time core customers and potential new customers that do not want Electric Vehicles, Hybrids or Google with this stupid knee jerk reaction to switch in my opinion. It feels like Volvo just gave up and surrendered when it came to making more fuel efficient standard internal combustion engine NON hybrid vehicles while simple things could have been done to increase fuel economy and efficiency. It also feels like Volvo gave up and surrendered to Google for infotainment. Now customers that do not want these things forced on them will not buy.

I feel this is a gift to the competition because Volvo has handed this business to competitors that still offer traditional internal combustion engine vehicles. I believe Volvo also did something similar with wagons and instead of offering more affordable base model wagons like Volvo sold to the masses in the 90's, wagon pricing became out of control which has made Subaru the wagon king. As an example my mother could not afford the new 740 Turbo Wagon she wanted so she went with a cheaper Volvo 240 Wagon and there should be an affordable base 60 series XC wagon but nope slap all kinds of hybrid crap on them make them expensive and alienate would be customers in my opinion. Wagons should be an alternative to those that cannot afford a Volvo SUV.

I think Volvo is great at making solid safe vehicles but terrible and like naive giddy children when it comes to business. In my opinion electric and hybrids might help clean up air in certain cities but just trade pollution to power plants and create other issues such as potential future mineral shortages. Then in my opinion Volvo is targeting the wrong people. If you look at the new XC60 Hybrid commercial you see what looks to me like these young hipster woke people banging around and they are all trendy. However I believe the most vocal few pushing EV's and Hybrids would never even purchase a Volvo or cannot afford to purchase a Volvo so this is totally stupid. I bet most of these young people still live with mom and dad. Volvo is doing this while alienating and driving away actual customers like myself and others in my opinion.


Should Feel Like Progression

As a long time Volvo customer I believe Volvo is ruining its brand and vehicles that are losing the sophisticated European feel they used to have and has ruined anything from brakes to suspension and transmission programming. I feel compared to previous Volvos they now feel clumsy and stupid from jerky brakes due to softer brake pads to struts with less of a European feel in sedans and wagons to mindless shift programming hurling vehicles to stops. When I drive a new SPA Volvo it should feel like a vehicle I would want to buy. I feel like Volvo has neglected basics while more focused on other things like wanting to go hybrid and electric I think many customers do not even want. I created this hoping to get through and lay out a roadmap for improvement.


Volvo Engines and Powertrain

As a long time Volvo customer I have observed mistakes I believe Volvo has made where they needlessly complicate things such as years ago deciding to offer 6cyl Twin Turbo Engines in S80 and XC90 T6 models (1999-2005) and Volvo had to source different transmissions to accommodate engines in these models. When Volvo already had 5cyl Engines that provided nearly as much HP with proven transmissions it had been using it never made sense to me.

From everything I think that I read apparently the sourced 4 speed automatic transmissions used with these 6cyl engines had serious reliability issues and I believe Volvo lost a lot of customers that swore to never buy Volvo again. Volvo already had a proven 5cyl engine that could get around nearly the same horsepower with proven transmission so why create this unnecessary risk?

It feels like history is repeating itself with Volvo going to small 4cyl engine and adding a supercharger in addition to turbocharger for T6 models. If that is not enough Volvo now wants to slap an electric motor in everything needlessly complicating things to get more power and fuel efficiency instead of simplifying and focusing on smarter more capable and efficient engines in my opinion.

I believe Volvo should have continued the 5cyl with an updated ultra efficient 2.1L smaller displacement version with less boost that I think would at least achieve the same fuel economy but probably even better fuel economy. When you have to increase boost more fuel is dumped every time you press the accelerator even a little and go into boost. I feel that this is why fuel economy has been disappointing with the new 4cyl compared to our old 5cyl Volvos.  

I think Volvo should have 240HP T5 and 300HP T6 5cyl version of new engine to maintain fuel economy with sporty shift program and 320HP T8/R version. In my opinion having another cylinder with these numbers could allow for an up to 5PSI drop for T5 models and up to 6PSI drop in T6 models. Volvo should make 240HP version front wheel drive to keep acceleration up and also offer an ultra efficient 2.1L 5cyl NON turbo 200HP ECO base engine for 40 and 60 series I believe would get better engine based fuel economy than hybrids.

If Volvo really wants to continue the 4cyl engine then Volvo should increase displacement to 2.4L which should allow Volvo to drop boost around 3PSI from increased displacement. Volvo should eliminate the supercharger to increase engine efficiency, boost control, simplify and reduce costs in my opinion. I will go over things Volvo should do to make engines more fuel efficient below.


Volvo Vehicles and Marketing

1. The 4cyl Engine turns off potential US buyers that would never consider any vehicle with a 4cyl Engine and I feel like Volvo did not consider how this could turn off potential buyers and could become a marketing issue. It's just the perception of a 4cyl in luxury vehicle or SUV. Now Volvo has made things even worse in my opinion because I believe there are many buyers that do not want Hybrids, Electric Vehicles or Google and forcing this on customers is just a huge gift for competitors offering traditional alternative vehicle options. 

2. We think the standard steering wheel in V/S/XC 60 and 90 series looks cheap and funky and does not give you a solid, secure luxury look and feel. The first thing my wife said was that she thinks the new steering wheel is ugly. I think that I remember watching an XC90 review and the reviewer said they wished steering wheel had more luxurious look. We think the split spoke solid piece rim R-Design steering wheel just really looks and feels much better and would be a quick easy improvement with something Volvo already has.

3. As long time Volvo customers we always liked the interiors because they were luxury but had a solid, utilitarian look and feel. We feel the new Volvo interiors are starting to become too funky and are losing that. We think the dash vents in V90 / S90 for higher end vehicle look cheap and funky and think the way Subaru did their vents looks much better. I think the font where it says warning on visors has a not Volvo cheap look and should not have changed. We feel like the NON cockpit like straight across dashes in S/V90 and future renderings look more like some Buick Roadmaster of the future that should have bench seats and a column shifter rather than what we expect in a Volvo. We find it disappointing most new Volvos seem to have no traditional dark wood grain and think the panoramic roof should only be on Inscription models. As long time Volvo owners we are feeling alienated by latest interiors.

4. As far as exteriors we think the S90 looks far better with rear spoiler option and Volvo should make this standard. Volvo should make every V60 and V90 with Cross Country suspension and eliminate the Cross Country nameplate. After my wife drove a new V90 loaner she told me she does not like the rear profile but looks better as higher Cross Country. It feels like Volvo made the rear profile too posh while most actually prefer more rugged looking vehicles which is why so many drive those kinds of SUV's in my opinion. We want the rear of the V90 to look like the V60 which we think is perfect. It is similar to the interiors and we feel Volvo going too posh will turn off potential buyers.

I feel having Chinese brand windows with China printed on the windows of some vehicles turns off some US buyers that will go with competitors instead. This was one of the first things I noticed after sitting in some new Volvos and I believe this is not what US buyers want to see in a luxury brand like Volvo. The only Volvos that should be made in China would be the 40 series.


Volvos Need The Best Brakes

I have been very disappointed with how I feel brakes hold up in new Volvos. Volvo had the best brakes in my opinion with P2 generation Volvos that I feel were unmatched in terms of performance but also durability and longevity. After the horrible experience with our 2016 XC70 rear brakes and complaints I have read about brakes grinding as low as 15,000 miles on practically new Volvos I feel this hurts their reputation and makes customers think Volvos are now unreliable, not as safe as they were and will never buy again.

What I believe Volvo did in my opinion is they went too far trying to get a little more grab out of brakes with softer material which has compromised brake life and now there is too much grab with braking that is just jerky and feels like a clown car at times in the new Volvos I have driven. I think it was an absolutely stupid move to have high end luxury vehicles with jerky braking in my opinion and another reason in my head not to buy new Volvos. With P2 Volvos I feel drivers had more control of brake force and brakes were not jerky.

We had brake rotors warp where you could feel pulsating under 20,000 miles with our 2016 XC70's and the same thing with our 2022 XC90 even though we downshift and do not ride brakes. I am really surprised Volvo would not just switch to more durable material to cut warranty costs. Then to make matters worse our 2022 XC90 brakes intermittently make grunting and groaning noise. The XC90 brakes look huge and should not have these issues and going to more durable material like P2 should solve problems in my opinion.  

I believe Volvo should go back to the same brake pad and rotor material used with P2 generation like our 2005 V70 and S80 that never had issues, lasted and made us feel confident in the safety, durability and reliability of our Volvos where we felt we could always rely on our brakes unlike our new Volvos. I also feel newer Volvos do not downshift like they should after letting off accelerator before a stop and this is really needlessly hard on brakes. I feel this braking assistance before coming to a stop would help increase brake life. 


Improving Volvo Suspension

I feel Volvo completely ruined the ride and handling in some new SPA Volvos and may have switched to inferior struts with softer less precise dampening. After driving V90 Cross Country I was shocked that the ride and handling no longer felt European to me and actually felt boat like in my opinion when the front end was slowly bobbing up and down on one part of the freeway. I could not help but think and feel that Volvo must have switched to something like Monroe that I believe are inferior to Sachs that Volvo has used in my opinion. The slow bobbing up and down made me nauseous and the handling in our 2016 XC70's just felt superior with better overall ride in my opinion. I strongly believe Volvo should only use Sachs or Bilstein like Mercedes does.


Improving Shift Programming

The transmission programming in new Volvos I feel ruins driving experience like someone at Volvo was too worried customers God forbid might feel shifts. When approaching stops at times it feels clumsy and chaotic being hurled like a clown car in my opinion which I believe may have also been done for fuel economy however should focus on reducing boost. Transmissions feel like they stay in too high of gear I think 7 or 8 when coasting toward stops with foot off throttle where I believe it should step down into 6th gear at 50MPH and 5th at 40MPH, 4th at 30MPH then 3rd at 20MPH for gradual slow down then when put into manual letting it shift for you step down an additional gear.

I feel Volvo defeated purpose of an 8 speed transmission putting horsepower to waste and could reduce boost and ratings for better fuel economy with more aggressive shift program to help compensate. Performance and comfort drive modes should both have same shift points with only difference being firmer quicker shifts in performance then softer slower shifts in comfort and allow default drive mode to be set so you do not have to continually select drive mode every time vehicle is restarted which feels dumb and not very intuitive. Instead shift points should change with more aggressive downshifting while driving and coasting to stops when in manual mode letting it shift for you.

The lack of downshifting at certain times and speeds actually feels unsafe and can be downright dangerous in my opinion. I once went to pass a slow moving vehicle flooring it on the highway then the other vehicle started to speed up and I was very troubled with the serious lack of response I think is dangerous. It is not about horsepower that is not the issue it is shift programming and you need hard kickdown when merging onto freeway and passing if necessary. I also noticed on extremely hot days what feels like serious lack of power when punching it at certain speeds due to lack of downshifting with dependence on boost but this would not be an issue if Volvo allowed transmissions to do their job and would also be more efficient to rely less on boost in my opinion. 


Vehicle Features and Settings

The set drive mode should be retained and we get tired of having to reselect drive mode every time we drive new Volvos. All this tech but ridiculous that even our 1994 850 and 1997 S90 could retain selected drive mode I believe. Volvo should also have an automatic emergency brake like Toyota that can be set to automatically engage and disengage when shifted in and out of gear. We do not like the way Volvo does this and use it manually. With Volvo trying to be so tech I would think they could reduce steps and driver distractions.

When trying to play music from music collection on my USB drive in a new Volvo I was horrified and found it to be very distracting that I could not just go into my folders and select songs shown by each artist in alphabetical order like our 2016 XC70ís which made sense. Initially music was displayed by song in alphabetical order and after selecting by artist in library I then had to select by album where music files felt more difficult to get to than P3 Volvos. I am not sure if there is another way I am missing but for me was a distracting mess.

We feel only having screen with lack of manual controls can be a distraction and would like to see some improvements. The climate controls are perfect and hardly require adjustment for us however when playing music instead of composers option it should be folders that shows folders then lists by artist. There should be a setting to make radio station list larger and not have bar on left of screen which makes it too busy. I also find music or map showing in the instrument cluster overwhelming and should always be turned off by default.    

I think many US customers do not want Android and instead of alienating their customers Volvo should make Sensus standard while offering Android option at purchase and as dealer upgrade for new vehicles allowing customers to customize vehicles rather than surrendering to some third party in my opinion. Most of the trendy tech people that want it I think would be happy to pay for it and Volvo could make millions in additional revenue selling it as an upgrade. People can already talk to their cell phones if they would rather use Android. This is just ridiculous trendy tech overload and is really stupid in my opinion.


Disappointing Configurations

I have been disappointed with available vehicle configurations when going to build a vehicle on the Volvo website. The first example is that I couldn't even get traditional wood grain for the V90 Cross Country an over $50,000 vehicle! Volvo did have walnut wood grain for XC90 Inscription but should have been a nicer darker brown because it looked too light in person and now you can't get traditional dark wood grain for Momentum that looked better in my opinion. Volvo seemed to be pushing gray wood grain but should have darker walnut. Then no wood grain in R-Design when black ash would really look perfect.

Volvo XC90 wheel options are disappointing when Volvo has had some of the best looking wheels and should bring some designs back like P/N 30760064 and P/N 31202584 in a 20 inch version for XC90. Instead in my opinion some wheel options I have seen look dumb and as if they do not even belong on an XC90 like some mindless corporate decision. Volvo also had the bright idea to make another wheel option I would want instead of 20 inches or maybe 21 inches 22 inches with ultra low profile tires I think would have a harsh ride and be stupid and unsafe to have due to risk of blown tires and wheel damage. I would like to know what Volvo is thinking when they make these decisions.


More Affordable Base Volvos

Volvo used to sell lots of NON turbo base vehicles that made Volvos affordable to the masses and I feel Volvo has been moving away from that and becoming less inclusive wanting to push higher priced vehicles like hybrids and electric turning into a less inclusive snob brand in my opinion. Volvo wagon pricing is becoming out of control and makes no sense in my opinion. I believe there was a V60 Cross Country T5 with an MSRP that made no sense to me when you can actually buy a Volvo XC90 for the same price. I believe many vehicles will sit on dealer lots and eventually be sold heavily discounted. Volvo should focus on cheaper base FWD cross country wagons as an SUV alternative.  

Volvo strategy should be to sell more vehicles and sell eco friendly vehicles to the masses with an ultra efficient 2.1L 5cyl or 2.4L 4cyl cheaper NON turbo 200HP 40MPG base engine for XC40 priced $34,000 US and $36,000 for S60. The V60 Cross Country base FWD should be competitively priced at $38,000. Volvo should have them come with less features, imitation leather seats and PremAir Catalyst radiator coating then market engine as cleaner Eco engine. If our V70 NON turbo from 2005 could average 28MPG and did 0-60 in around 8 seconds with 170HP since Volvo is able to get more power from engines and now has 8 speed transmissions then this should be possible and could even be sporty with aggressive transmission programming and higher shift points.


Simplifying To Reduce Costs

Volvo in my opinion should simplify to reduce costs and increase profits and my first move would be to get rid of the supercharger in T6 models and make engines turbo only for one engine and turbo combination with three different power levels through boost controller and ECM programming. For example for V/S/XC60 220HP T5 and 280HP T6 then 300HP R version of same engine and upcharge a lot for an engine that costs Volvo nothing more. Volvo can offer 240HP T5 and 300HP T6 version for V/S/XC90 and then 320HP T8/R version Volvo could also upcharge even more for when the engine is the same.

Volvo should eliminate hybrids and have more efficient T5 and T6 models with PremAir because they are not that fuel efficient unless using pure electric and tend to be less reliable in my opinion which could reduce warranty expenses. This would push hybrid buyers toward electric vehicles and simplify lineup. I think Volvo should go back to brake rotor and pad material used in P2 S60, V70, S80 models to reduce warranty expenses from having to replace warped rotors under warranty that develop runout causing vibration in steering wheel. I strongly believe this would increase customer satisfaction and retention.

I would go even further and eliminate anything that could simplify production and reduce costs such as what I feel are the unnecessary and over the top little Swedish flags on some seats and unnecessary nets near center consoles below dashes since already center consoles and door pockets for storage. Personally I think the flags and nets look tacky in a luxury vehicle anyway. I would eliminate window shades in Inscription. I would make all V60 and V90 wagons come with higher Cross Country suspension and eliminate nameplate and plastic trim pieces that I believe would make wagons more desirable.

I would identify any unnecessary parts that could be eliminated such as the electronically controlled exhaust flap to help quiet vehicles on the right side of the muffler along with the additional filter layer on the bottom of air filters which only makes new Volvo vehicles too quiet and subdued in my opinion. These things would only yield a slight increase in noise and actually give vehicles a more serious tone which most buyers would actually like in my opinion. Volvo advertises its commitment to the environment so they should eliminate any unnecessary parts instead of adding parts to their vehicles in my opinion.

Another idea I have is to eliminate S/V60 and S/V90 and merge into S/XC70 or S/V70 wagon that would have cross country suspension height and would be larger than the current S/V60 but slightly smaller than the S/V90. I sadly feel like there may not be enough demand to continue these 4 models so my idea is eliminate competing sedans and wagons and instead of having four models focus on 2 improved vehicles with styling that takes more after the 60 which I believe is much more attractive in the rear than current S/V90. These should be made in South Carolina and only XC40/C40 should be made in China.    


Improve Volvo Fuel Economy

Volvo continually advertises its commitment to the environment and reducing CO2 and greenhouse emissions while in my opinion there are some simple things that could be done right now to reduce fuel consumption. I think Volvo could make their engines far more efficient and cleaner right now.

1. Volvo should slightly reduce horsepower ratings for increased fuel economy and take T5 boost down to get 240HP and make T5 front wheel drive only to keep acceleration numbers up and improve fuel economy. Volvo should take T6 down to 300HP and T8 should be taken down to a combined 368HP. I think Volvo should focus on improving real world fuel economy numbers. 

2. Volvo should dramatically improve fuel economy by focusing on limiting and disabling boost to reduce engine fuel demand during light to normal throttle application until accelerator is pressed quickly and moderately. Turbo boost significantly reduces fuel efficiency as it increases engine fuel demand. In my opinion this could actually result in almost hybrid like fuel economy.

Volvo should compensate through increased transmission downshifting and to maintain performance Volvo could make boost fully available when throttle is initially applied with programming that will back off boost when it detects easy to normal throttle application and hard acceleration is not necessary. When someone is slowly or hardly pressing the accelerator vehicle should stay out of boost until hard acceleration is needed and rely on transmission.  

3. Volvo is now using air filters with restrictive foam layer for noise reduction. In my opinion Volvo could eliminate this then drop boost half a pound with no power loss to provide another increase in fuel economy. Volvo should go back to standard filters it had been using and other manufacturers use. I think most can accept slightly more aggressive sound for better fuel economy.

4. Volvo needs a better Eco Mode in my opinion and engineers should stop trying to get more efficiency from disabling engine braking which does not feel comfortable and is too hard on brakes. Shift points should remain the same to maintain consistency but enable Start / Stop function, have AC compressor run around 80 percent and turn down boost for better fuel economy.


Volvo Get More From Engines

I feel Volvo has become incredibly inefficient with engines and horsepower and instead of focusing on more efficient engines has thrown their hands up as if slapping an electric motor in everything is the solution. What I really cannot understand is that if our 2005 Volvo V70 NON turbo with 170HP could do 0-60 in a respectable around 8.4 seconds why Volvo could not have a NON turbo Eco version of their current engine for XC40 and S/V60 which I think could get up to 45MPG by simply eliminating the turbo that could be a cleaner more efficient engine and utilize the 8 speed transmission to compensate. 

Our 2005 S80 felt torquey and responsive with max torque at low RPM and could throw you back in your seat with 208HP. What I believe also helped was smart transmission programming that woke up and became very sporty when quickly pressing the accelerator with firmer shifts and would hold gears longer. If our 2005 S80 could do 0-60 in 7.5 seconds I think Volvo could have 228HP T5 for S/V/XC90 that does that averaging 30MPG. Instead of 316HP T6 I think Volvo should eliminate supercharger and give T6 280HP that can do 0-60 in 6.5 seconds with very sporty shift program to increase fuel economy.


Volvo Electrifying All Vehicles

Volvo is now pushing electrification which I believe would just shift pollution from vehicles to power plants that pollute and battery production which is still an issue in my opinion so I think this makes no sense. I believe there are a lot of people like myself that are not interested in electric or hybrid vehicles because we know more than the average consumer and see potential issues. I believe Volvo would lose a lot of customers and potential buyers.

It feels like Volvo management has no clue that our 2005 5cyl Volvos had near or at zero smog test readings for some pollutants I believe and in addition PremAir Catalyst coated radiators that helped clean the air while you drove. Instead I now feel our new Volvos are less environmentally friendly. It seems Volvo no longer uses PremAir and we actually get worse fuel economy in our new 4cyl Volvos so it feels to me like things have gone backwards!

Volvo continually advertises its commitment to the environment but gives the new XC40 electric 402HP instead of like 300HP which should allow for longer range and less charging and would be better for the environment? Does this mean the new electric XC90 will get 502HP or 602HP? The customers buying electric vehicles are concerned about range. It makes no sense to me a safety focused company now limiting top speed that so far does not even advertise performance in commercials would have such ridiculous HP ratings.

Volvo should discontinue hybrids and program T5 and T6 models to stay out of boost until moderate throttle application to reduce fuel demand for hybrid like efficiency and bring back PremAir Catalyst radiator coating because Volvo hybrids are wasteful, complicated, heavier and just pointless in my opinion. Volvo should focus R&D making T5 and T6 more environmentally friendly to eliminate hybrids and have higher priced fully electric vehicle alternatives that have around 300-320 horsepower for less charging and more range.   

Plug in electric vehicles are presented as some environmental solution while electricity still comes from power plants that pollute and battery production can cause serious environmental damage and mineral shortages in my opinion. Sure Volvo could have an option for electric vehicles but I believe it would be a huge mistake and risk to only make hybrid and electric vehicles that have already been out for years and never caught on and could also be a liability if there were ever issues which I think could put them out of business.

If Volvo wants to be an environmental leader then Volvo should have more efficient engines now and use catalyst radiator coating to help reduce pollution for customers that would never buy hybrid or electric vehicles and cost could be passed onto consumers costing Volvo absolutely nothing in my opinion. Volvo could use this as a marketing opportunity to present themselves as an environmental leader and stand out from competitors. Volvo could use this in marketing, have in commercials and is a missed opportunity for Volvo.


Volvo You Are A Car Company

In my opinion Volvo management is too busy acting like they are running a tech company than what should be a great car company. I feel like they are so focused on trying to be trendy and tech worrying about self driving vehicles, electric vehicles, wearing virtual reality headsets and wanting to put cameras in vehicles that it feels like Volvo can't even get basic things right anymore.

The first example is our 2005 Volvo V70 and S80 had the best brakes with extremely durable high quality brake pads and rotors, that performed better than anything else in my opinion while quiet and lasted. Now our 2016 XC70 rear brakes started grinding with ruined rotors at just 22,680 miles. I have read complaints about brakes grinding in the new lineup as low as 15,000 miles!

The second example is Volvo always had the best sound systems but I feel the Harman Kardon system in new Volvos sounded terrible and not Volvo like. The third example is that we could get better fuel economy in our old 2005 5cyl Volvos than our new 4cyl Volvos that have better fuel economy ratings! Volvo should go back to acting like a great car company in my opinion. I am tired of what I feel is trendy tech garbage like self driving vehicle crap that is really an insult to customers when they are having issues with basic things.


Volvo Driving Away Customers

1. I believe that Volvo has lost a lot of customers over the years that swore to never buy Volvo again instead of being repeat customers because of issues. I believe that Volvo needs to do a better job preventing issues in the first place to improve customer satisfaction, save money and retain customers.

For example I think for 1999 model year Volvo decided to source Electronic Throttlebody Modules (ETM's) from some Italian supplier for some vehicles instead of a supplier like Bosch and vehicles were stalling and having issues. Volvo also had the bright idea to go to a 6cyl Engine in S80 and XC90 T6 models (1999-2005) that required a different transmission Volvo had to source that I believe had serious reliability problems and premature failure when Volvo had a 5cyl Engine they could have used with a proven transmission. It feels like Volvo is back at it complicating things with hybrid powertrains that in my opinion the complexity and potential for issues outweighs the benefit. I believe I have seen complaints on social media from unhappy hybrid owners.

2. Unfortunately I think Volvo is continuing to make decisions that are not good for business and will only drive away customers. For example I have seen complaints about premature brake wear on new Volvo models with brakes grinding as low as 15,000 miles. I also believe Volvo is having an issue with rotors warping and causing vibration at low miles. Nobody wants to drive around in a luxury vehicle with a slight shake in the steering wheel and when customers have issues like this they will probably never buy another Volvo. Volvo brake pads and rotors for our 2005 V70 and S80 were extremely durable high quality and never had premature wear or vibration. I just don't understand when Volvo has something great why they have to complicate things.

I feel this is similar to our warranty replacement leather dash with defects like holes under the infotainment screen. I feel Volvo switched suppliers without fully inspecting and comparing with the original dashes. I believe Volvo should have mocked up the trim for the infotainment screen and dash vent trim, compared to the original dashes and should have caught the issues. 

3. I personally believe Volvo is making a mistake with its engines that I am concerned could possibly lead to premature wear and future engine failure and believe running so much boost was not the best decision. I think Volvo should play it safe when it comes to preventing issues to retain customers. If a Volvo owner experiences engine failure they will probably never buy again.

I feel that forcing hybrid and electric vehicles on potential buyers as if some new perfect solution would only drive away customers. Sure offer higher priced electric vehicles as an option but I think it would be stupid and reckless to drive away and alienate potential buyers and an entire mass customer base pandering to most vocal few demanding electric vehicles as if some new perfect solution while most of these people would not buy Volvos anyway and electric is not some new concept and seems like trend in my opinion.

4. I believe the following kind of decisions will only help Volvo competitors. I have heard Volvo might start putting cameras in vehicles in some attempt to prevent distracted and drunk driving which I feel will turn off potential buyers. Volvo already has collision avoidance with automatic braking and driver alert and should instead have steering sensor to detect inactivity or erratic input. Volvo will put a 112MPH limit on vehicles and I think that is going to turn off buyers NOT because people drive that fast but people want to know what their high priced vehicles can do and Volvo should instead limit at 120MPH. If Volvo is concerned about speed then drop the horsepower ratings and why does Volvo have 316HP and 400HP vehicles then it makes no sense. I think Volvo forgets that most people that buy Volvos are very responsible. If Volvo really wants to focus on safe driving bring back the Drive Safely campaign.


Volvo Stop Alienating Buyers

I feel that Volvo has been alienating potential buyers by doing things like going from 5cyl which was perfect balance of power and efficiency to 4cyl some do not want in an expensive luxury vehicle and especially in large luxury vehicles. If that is not enough Volvo seems to want Google to run its infotainment and commercials have seemed more like advertisement for Google than promoting Volvo when many do not want Google in their vehicles and this should have been made an option when ordering and dealer upgrade option in my opinion. Then it gets better when I go to Volvo website all I see is hybrid and electric as if that is all Volvo offers and you have to go to "other vehicles" like you are being shamed with this trendy virtue signaling culture that really will not help save the planet pushing potential buyers to competitors in my opinion.


Volvo Dealership Experience

As a long time loyal customer that I believe has spent over $40,000 parts and service at our Volvo Dealer over the years I feel Volvo Corporate has been promoting an uppity snob attitude worse than their competitors in my opinion. Volvo used to be a less snob like very inclusive brand but unfortunately I feel has ruined that wanting to only push high priced hybrid and electric vehicles and stupid IKEA looking dealer remodels where at our dealer oil changes and alignments are now nearly $200 and to be quoted nearly $400 to replace rear pads with no flexibility for rear brake pads I should not have to be replacing!

It feels like Volvo pushed some costly trendy remodel I think looks more like an IKEA than dealer and has encouraged dealers to jack up prices even more. Volvo also makes matters worse I believe by freaking out dealership service departments threatening to go electric and some dealers are taking that out on customers as well due to potential future loss of revenue in my opinion. When I tried to work out pricing in my opinion the attitude was arrogant and gave off a sleazy vibe and after I made a phone call left my key unattended on the edge of counter and this attitude will just push customers to competitors.


Volvo Needs Better Marketing

Volvo competitors like Audi, BMW and Mercedes have commercials showing vehicles driven aggressively or tested while bragging about their vehicles and in my opinion Volvo has the least competitive and most boring commercials that do not connect with potential buyers and make them want to buy Volvos. Volvo should have a commercial showing the new lineup driven aggressively and tested at Volvo proving grounds to a song like Once In A Lifetime by The Talking Heads and needs commercials that are interesting and different.

As a long time Volvo Customer I personally feel Volvo marketing is terrible. I feel like there has been some reluctance to even show crash testing and push safety in commercials maybe because safety might seem boring. Volvo should make safety edgy and cool with commercial showing engineers obsessing over safety to a song like the acoustic version of Talking Heads Psycho Killer. I am not an electric vehicle fan but the Recharge name for Volvo's electric vehicle lineup is terrible in my opinion and should have been Drive-E instead which is name Volvo has used in the past for their new 2.0L 4cyl engine.


Volvo Corporate Not Listening?

I get the feeling that everything is ran through Volvo Headquarters in Sweden and that Volvo Corporate is not listening and not open to input. I would think they would want to listen to long time customers and sell more vehicles. I am also surprised because I would think Volvo would not want to spend money on parts from suppliers that could upset vehicle owners and lose repeat business but feels like nobody had even fully inspected the part we have an issue with. This really makes me wonder if maybe Volvo just doesn't care anymore?





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